The Mystery of the Skittles - The most popular candy versus the most sold candy

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According to a USA Today poll the most popular candy for 2019 is:

1. Reese's Peanut Butter Cups - 36%
2. Snickers - 18%
3. M&M's - 11%
4. Hershey bars - 6%
5. Candy corn - 6%
6. Skittles - 5%
7. Starburst - 4%
8. Tootsie Pops - 2%

 Whereas according to MSN the most sales for candy for 2019 goes to:

1. Skittles
2. Reese’s Peanut Butter Cups
3. M&M’s
4. Snickers
5. Starburst
6. Candy Corn
7. Hot Tamales
8. Tootsie Pops

Any theories?  If only 5% of the people like Skittles why is the most $ going towards it?